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Why add vegan options to your menu?

Adding vegan cuisine is good for business:

  • It increases sales and marketability by extending your brand.

  • In a group, often the person with the restrictive diet chooses where to eat.

  • Vegan food attracts people who are vegan, vegetarian, lactose-intolerant, foodies, adventurous, vegan-curious, health-conscious, environmentalists, and average customers.

  • It shows your interest in improving your community’s health.

  • According to the 2016 Harris Poll, 37% of all Americans always or sometimes eat vegetarian or vegan meals when dining out; in the Northeast the number rises to 42%. 15% of Americans always or sometimes eat vegan meals when dining out.

Vegan food is healthy:

  • The United Nations is promoting legumes (peas, beans, lentils) as excellent primary protein sources.

  • The USDA says to eat more vegetables, fruits, and whole grains, and get more protein from plants.

  • Doctors are starting to recommend plant foods.

  • Vegan food has zero cholesterol.

It's good for the environment:

Global climate change is a monumental problem that keeps getting worse, and the modern American diet is a major factor because of its reliance on animal agriculture. People are looking for things they can do to personally combat climate change, and you can provide them.

Vegan is:

  • A vegan dish contains ingredients from the plant kingdom: grains, legumes, fruits, vegetables, nuts and seeds, also mushrooms and yeast.

  • A vegan dish does not have anything from animals: meat, fish, fowl, dairy, eggs, honey. This includes the less obvious things such as casein, whey, animal stock/broth, or gelatin.

How we can help:

No matter what kind of menu you offer, adding vegan items expands your customer base, but it can be challenging to know where to start.

That’s where we come in. We work with you to develop vegan menu items that fit in with your other offerings, both in style and price.

Even the greatest menu only generates business when people know about it, so we also create super-targeted online campaigns that will reach those new customers. We also create the perfect events to showcase your new vegan cuisine.